Use Case: Language School | Genius FLS
Project Duration: April 2025 – August 2025
Overview
GENIUS FLS is a language school offering high-quality English lessons for children and adults. The goal of this project was to strengthen their online presence, improve usability, and support real engagement with current and future students.
Challenges
- The website was outdated and lacked clear navigation
- Key digital tools and accounts (like Google Business and Search Console) were not optimized
- There was no systematic way to collect feedback from students and visitors
- The visual identity and branding needed refinement to better reflect the school’s values
Step 1: Consulting
The journey began with a thorough analysis:
- Identification of root causes behind low customer engagement.
- Defining the target audience precisely.
- Development of a strategic plan for revitalization.
Outcome of Step 1: It was discovered that the website suffered from inadequate content and poor SEO, resulting in low visibility on search engines like Google.
Step 2: Website Improvement
Focused enhancements were made:
- User-friendly interface with optimized SEO and SERP.
- Responsive design catering to mobile, tablet, and web users.
- Clear call-to-action elements and integrated communication channels (Viber, WhatsApp, Messenger).
- Performance optimization for faster loading times.
Outcome of Step 2: The revamped website showcased a dramatic transformation, enhancing user engagement with streamlined navigation and effective call-to-actions.
Step 3: Brand Awareness
Efforts were made to establish a compelling brand image:
- Updating and refining company details across platforms, especially on Google My Business
- Strategic alignment with current digital trends and algorithmic engagement.
Outcome of Step 3: Significant improvements were noted in Google search rankings, accurate and up-to-date business information across all listings, improved local visibility and credibility in search results
Step 4: Brand Refresh
Proactive campaigns were launched:
- A more cohesive and recognizable visual identity
- Subtle modernization while respecting the original brand character
- Stronger consistency across digital and printed materials
Outcome of Step 4: The company’s profile flourished with increased content visibility and audience engagement across social platforms.
Before
After
Example: Website Homepage comparison
Step 5: Consulting & Digital Transformation
QR Code Feedback System
3 custom QR codes on A4 sheets designed for printing — enabling students and visitors to easily submit feedback, helping GENIUS FLS improve services and engagement.
Outcome of Step 5: Quick and accessible way for students and parents to leave feedback, increased engagement and interaction with the school, valuable insights to help improve services and overall experience
Tools that were set up to digitally transform client's business needs.
Through meticulous planning and strategic implementation across all facets of digital presence and operational efficiency, Genius FLS not only revitalized its market presence but also significantly enhanced internal productivity and customer engagement.